Creating a brand for the AI-powered people growth platform.

From identity to UI/UX design.
Zavvy is a spin on savvy, as it's the smartest employee growth platform on the market.

With Zavvy, AI isn't here to replace employees: it's here to grow them. From the first onboarding to individualized career development, its AI-powered platform builds the most human learning journeys.

The logomark is formed with building blocks that symbolize a learning journey.

THE CHALLENGE

Zavvy is as powerful as it is effortless. It unites all moving parts of career development into an intuitive, AI-powered platform. So Zavvy asked TRES BIEN to build a brand that embodies its robust simplicity. A brand that also builds trust, that communicates the message that AI is here to grow employees, not replace them.

The brand colors build a calming, inspiring and trustworthy feel.

THE WORK

Zavvy is so easy to use it feels like child's play. This inspired the use of primary shapes to build the brand's logo and design system. A serif typeface was added as a nod to the rich legacy of education, while gradients where used to illustrate the progressive and gradual nature of learning. The result is a brand that radiates simplicity, confidence and assurance, all the while maintaining a delightfully human touch.

No clutter, no fuss - only what's needed, right where it's needed. Our goal was to create UI/UX that's clean, straightforward, and that just makes sense. With a drag and drop interface. Loads of white space. And minimal elements. The result is an interface that makes it easy to both build and experience employee learning journeys.