THE CHALLENGE

The credit market is crowded, with few providers genuinely understanding or prioritizing the user's financial wellbeing. That's where tymit stands apart: it's credit that puts the user in control. But it's no easy feat to convince a world that's been told for generations that credit is a necessary evil, that it is a now a force for good. So tymit asked TRES BIEN to craft a brand identity that communicates it's unique proposition, and that helps heal the bad rep of credit.

THE WORK

We created a brand that stands for a new kind of credit. A credit that's transparent and trustworthy. That gets out of the way to get you in control — from the app, to the web, to the contracts and financial products. The brand is built on a design system that's vibrant, yet timeless. And that uses a grid design system and primary shapes to give the user a visual language that speaks to their ability to build their financial freedom, on their terms.