THE CHALLENGE
Chocolate has been popularized as sugary bars. But it's a far more flavorful thing that develops in taste depending on the type of cacao, the soil it was grown in and the method it was processed. So Theyo's mission is to help people experience chocolate in all of its glory by getting them to eat better chocolate. And they asked TRES BIEN to build a brand that creates curiosity. That transmits the love of chocolate, in a playful kind of way.