THE CHALLENGE
People crave a low alcohol alternative that tastes great. LikeLouis is that alternative, with benefits. Its kombucha culture base provides a low alcohol, high taste drink, rich in antioxidants and probiotics. It's a new product category that needs to pierce through a market saturated with conventional alcoholic drinks.
People like a good party. But they don't like a good hangover. So we created LikeLouis. It's euphoric tea — a lighter and tastier liquid celebration. And a brand that reboots our toxic relationship with alcohol.
Brand colors inspired by the launch flavors and the idea of partying like there's tomorrow.
THE WORK
A new category needs to be hard to ignore, so we created a super salient brand. Its identity is loud, so it always stands out, whether on shelf, in a hand, or as a delivery on a doorstep. It's narrative reboots alcohol culture with "Party Like There's Tomorrow", a slogan that resonates with people's desire for fun, with fewer regrets. The result is a brand that creates interest, and belonging.
likelouis.drink
Berlin, Germany
Swipe
Sound On
TRES BIEN GmbH i.L